James Dyson reveals £2.5bn plan for a ‘radically’ different electric car

Distinguished inventor had 400 engineers working on project since 2015, aims to launch in 2020


Sir James Dyson has made public his plans for an all British electric vehicle, which he claims will be ‘radically different’ from those currently available, and will go on sale in 2020.

The billionaire, who made his fortune with a revolutionary vacuum cleaner, announced no prototype has yet been built although the car’s electric motor was ready.

Dyson has told consumers to “wait and see!” when asked what the car would look like. “We don’t have an existing chassis. We’re starting from scratch. What we’re doing is quite radical.”

The new car will do it’s part in boosting British exports, on paper at least, as it’s likely to be manufactured in the far east. While the UK is the frontrunner for it’s production base, the influential inventor wishes the final product to roll off the line closer to its largest markets.

“We see a very large market for this car in the far east … We want to be near where our markets are and I believe the far east has reacted [to electric] more quickly than the UK or Europe.”

He said the populations of Asian cities were far more aware of the adverse effects of diesel particulate pollution than their British counter parts. Images of citizens wearing face masks in smog filled cities might attest to that.

However Dyson warned that it would be expensive to purchase. While he did not name a price, he said: “Maybe the better figure is how much of a deposit they would be prepared to put down.”

That makes the new EV a likely candidate to rival those produced by rival silicon valley firm Tesla, another car manufacturer founded by celebrated inventor and entrepreneur Elon Musk.

The announcement follows a series of moves by industry giants towards all electric vehicles. Jaguar Land Rover announced plans to develop electric or hybrid versions of all it’s models by 2020.

Originally posted 2017-09-27 12:14:52.